Brand representation & licensing — Paris
We unlock brand equity. And we make it grow.
Copyright Capital Licensing represents fashion, beauty and lifestyle houses and builds their licensing programs, from strategy to signature, from the collection to the royalty statement. With two things an agency does not usually bring: capital for the right projects, and a network of creators.
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A brand is worth more than what it sells today.
We identify, create and cultivate licensing opportunities for brands of all sizes, redeploying their equity into categories, audiences and territories they have not yet reached.
Think of us as your extended team. Strategy, business development, ongoing program management: we cover the entire licensing journey, from the first conversation to the last royalty statement.
And because we commit our own capital and our own network, we are not just paid on your success. We invest in it.
Today we represent Ted Lapidus Paris, Jacques Bogart Paris, Carven Beauté, Eleven Paris and Jacques Esterel Paris.
Fashion. Beauty. Lifestyle.
Our expertise is the Parisian house: its heritage, its codes, and the categories where they translate best.
Fashion
Apparel, accessories, eyewear, leather goods, luggage. The core of every house we represent.
Beauty
Fragrance, cosmetics, skincare, bath & body. Where a house’s name carries furthest.
Lifestyle
Home, décor, bedding, tableware, travel. The French art of living, licensed.
Sport & Foodnext
Sportswear and gastronomy: the next categories we open, with the right partners.
From brands to products. From products to audiences.
A successful licensing program connects all three. We hold every link.
Everything a licensing agency should do. And two things more.
End-to-end service, from consultation to execution, at every step of the program.
Brand management
We guard the brand and move it forward: brand platform, DNA redeployment into new categories, revitalization of dormant houses, consistency across licensees, collection approvals.
Sales
We find and build the opportunities: category and territory mapping, licensee prospecting and qualification, negotiation from first outreach to signature.
Creative
We imagine the projects with you: capsules, collaborations, launches. We build the creative asset portfolio and follow the product from concept to final sample.
Program management
We manage your licensees week after week: performance, commercial coordination, collection calendar, contract compliance.
Legal
We structure and draft every contract: mandates, licenses, minimum guarantees, royalty rates, territories, terms.
Finance & operations
Invoicing, collections, royalty reporting, licensee audits. Recurring, measurable, predictable revenue, legible to the brand owner.
Funding
What others don’t do
We can fund the projects of the brand and its licensees: a category launch, a collection, a trade show, working capital. Case by case, when it accelerates the program.
Creators
What others don’t do
A private network of creators, across every platform, that takes part in the projects of our brands and their licensees: content, launches, co-brandings, audience.
Creators, off-platform.
We also represent creators and personalities who want their universe to live beyond the feed: licensed products, collaborations with our houses, a lasting brand built on their audience.
Video · Audio · Image · Publishing
Extending brands to engage audiences and create value.
From strategy to business development to ongoing program management.
The brands we represent.
Parisian houses, each with a heritage to redeploy.
Ready to see what licensing can do for you?
Brand owner
A house, a heritage, a name. Let’s see how far licensing can take it.
Licensee
You manufacture or distribute. Let’s talk about the brands that could elevate your product.
Creator
An audience, a universe. Let’s develop your products under license, off-platform.
